Repositioning Sun Protection for the Modern Consumer

SYAGI is a premium sunscreen brand designed for conscious, modern consumers who value skincare, protection, and aesthetic simplicity. x-aixs was responsible for full brand identity development, packaging design, and digital marketing strategy.Our goal was to reposition sunscreen from a seasonal product to a daily lifestyle essential.

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Project study, I delve into the fascinating intersection of art and technology, exploring how the fusion of these seemingly disparate fields can lead to innovative and boundary-pushing creations. By examining case studies, conducting research, and reflecting on personal experiences.